Marketing Effectiveness PPT

Marketing effectiveness is the quality of how marketers go to market with the goal of optimizing their spending to achieve good results for both the short-term and long-term. It is also related to Marketing ROI and Return on Marketing Investment (ROMI).

Marketing effectiveness has four dimensions:

1. Corporate
2. Competitive
3. Customers/Consumers
4. Exogenous Factor

PPT's on Marketing Effectiveness can be downloaded from

Web:

http://www.filedigg.com/fileSearch?q=Marketing+effectiveness&view_type=singleview&site=null&page=1&as_filetype=ppt

http://www.pptsearchengine.in/pptsearchengine?q=Marketing%20effectiveness&page=1

Universities:

http://www.filedigg.com/fileSearchEdu?as_filetype=ppt&q=Marketing%20effectiveness

http://www.pptsearchengine.in/pptsearchengineEdu?q=Marketing+effectiveness&page=1