Tuesday, May 25, 2010

Community marketing PPT

Community marketing is a strategy to engage an audience in an active, non-intrusive prospect and customer conversation. Whereas marketing communication strategies such as advertising, promotion, PR, and sales all focus on attaining customers, Community Marketing focuses on the needs of existing customers. This accomplishes four things for a business:
a.Connects existing customers with prospects
b.Connects prospects with each other
c.Connects a company with customers/prospects to solidify loyalty
d.Connects customers with customers to improve product adoption, satisfaction, etc.

There are two types of community marketing:
a.Organic (created by users with no company intervention)
b.Sponsored (fostered and hosted by a company)

For More PPT's on Community marketing Visit


1 comment:

  1. Marketing needs to work this way as well, and this certainly applies referral marketing. It is important to create a step by step process that leads to the referral. There has to be a set way to educate and collect from referral sources and a solid follow-up plan. Once in place all you need to do is operate the system.

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