Thursday, May 27, 2010

Ethical marketing PPT

Ethical marketing refers to the application of marketing ethics into the marketing process. Briefly, marketing ethics refers to the philosophical examination, from a moral standpoint, of particular marketing issues that are matters of moral judgment. Ethical marketing generally results in a more socially responsible and culturally sensitive business community. The establishment of business ethics may have the result of benefiting society as a whole, both in the short- and long-term. Ethical marketing should be part of business ethics in the sense that marketing forms a significant part of any business model. Study of Ethical marketing should be included in applied ethics and involves examination of whether or not an honest and factual representation of a product or service has been delivered in a framework of cultural and social values.

For More PPT's on Ethical Marketing Visit:
Web: http://filedigg.com/fileSearch?q=Ethical+Marketing&view_type=singleview&site=site&page=1&as_filetype=ppt

Web: http://pptsearchengine.in/pptsearchengine?q=Ethical+marketing&page=1

University: http://www.pptsearchengine.in/pptsearchengineEdu?q=Ethical%20marketing&page=1

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