Saturday, May 22, 2010

Account-based Marketing PPT

Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing in which an organisation considers and communicates with individual prospect or customer accounts as markets of one. The popularity of this approach is growing, with companies such as BearingPoint, HP, Progress Software and Xerox reported to be leading the way.

PPT's on Account-based Marketing can be downloaded from

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