Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage[3]. A marketing strategy should be centered around the key concept that customer satisfaction is the main goal.
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Most importantly is to understand that most successful digital marketing ventures are not based on innovation, but, through research, gaining knowledge of your customers' likes and dislikes. Knowing this provides the vendor with an avenue of continued communication.
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