Marketing Concept PPT

Marketing is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development.It is an integrated process through which companies create value for customers and build strong customer relationships in order to capture value from customers in return.

The term marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions.It proposes that in order to satisfy its organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than competitors.

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